To inculcate the knowledge of writing effective Press Release and to make business people understand the role of Press Release in the modern business world, Swastika e-Learning Institute in association with PRCI Mangaluru Chapter organized an Online Webinar on Effective Ways of Writing Press Release on 20 May 2021. The Chief Guest for the day was Mr M B Jayaram, Chairman of Emeritus Public Relations Council of India and the Inaugurator was Mr Harish Nambady, Reporter of Etv Bharath, Editor of Bantwalnews,com & Reporter of Vijayakarnataka. The facilitator was Mr Srinivasa Pejathaya, Editor of Newskarnataka.com. Various members from different chapters of PRCI participated in the session. Live assignments were also given to participants to test their level of understanding. Overall, the session was impactful and highly useful to the participants.